article thumbnail

Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player.

article thumbnail

How to Market Without Cookies

Neil Patel

Experiment with different techniques to see what best suits your business model. Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. Use AI-Based Bidding. Here’s how.

Marketing 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unprompted: Can agencies survive the AI apocalypse?

Unbounce

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? In this episode, you’ll get answers to big questions like: What are the benefits to agencies embracing AI?

AI 98
article thumbnail

How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model. Perform user research Good personas are a reflection of your ideal customer. So, where do you begin?

article thumbnail

Do your company a favor

ProfitWell

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. While artificial intelligence (AI) is projected to grow 176% over the next two years, marketers need to balance personalization with privacy. As consumer trends adapt—your business needs to adapt, as well.

article thumbnail

What We Learned from Analyzing 2000+ Series A fundings in H1 of 2022

Frontegg

Then, one by one, our dedicated market research team went through those 2006 companies and segmented them into B2B or B2C segments. A company would be classified as a B2B if it sells a product to businesses rather than to consumers directly. CrunchBase classification of the 1418 B2B companies examined.

article thumbnail

True Customer Obsession – I agree with Jeff Bezos

Totango

There are many ways to center a business. You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. In my own words: True customer obsession is a way to center and align your business around your customers. Resist Proxies.

AI 55