SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

Sales Hiring 186

Sales Hiring Marketing Technical Review Underperforming Technical Team 186

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245

AI Search AI Scale Artificial Intelligence 245

Unbounce

JUNE 24, 2020

While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Neil Patel

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The vast majority of job searches start online , so it’s not surprising that the next step is moving online as well.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

Buffer Resources

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities.

Social Media 137

Social Media AI Search Branding Underperforming Technical Team 137

User Pilot

JULY 29, 2024

Search no further! To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Looking for the best product marketing campaigns to inspire your next project?

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104