Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report
FastSpring
OCTOBER 25, 2023
Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? And does it improve B2B sales too, or is it more just a B2C advantage? sales trends by month and quarter.
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