ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. I think you have to do it the right way.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. Investments in brand, content marketing, and SEO are all common examples, so let’s take them one by one.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaS Onboarding Emails

FEBRUARY 5, 2019

create their first project CTA: Upload a Video/ Make a New One/ Borrow one from us Strengths: Whereas the poem welcome email introduced the brand at large, this second Day 1 email jumps into the task at hand. It’s a new world for Wistia customers, and examples help show them what’s possible. It’s a new CTA.

Onboarding 40

Onboarding New CTO CTO Advertising 40

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

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Technical Review Scale Underperforming Technical Team Software Review 199

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. That can drive down customer acquisition costs (CAC) over time while also boosting brand awareness. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Hacker

JULY 21, 2020

The thought was, if I’m in New York, my client’s in Chicago, LA? I am a New Jersey-ian by birth. I’ve spent most of my life in the North East, working and living in New York or New Jersey. And so media barter is effectively trading distressed assets for advertising time. It’s not really a gift.

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Outsourcing Services Scale Outsourced Development Technical Review 72

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. It has been an incredible journey for him. So it’s a great show.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106