ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Hacker

AUGUST 18, 2020

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. We’ve got two sponsors, including a new one called Sapper Consulting. So it’s a great show.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Baremetrics

JULY 23, 2020

This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. How I made it to $1,000 MRR Here are the tactics I used to grow Friendly from a brand new startup to a company that makes over $1,000 in MRR. The cheapest subscription was $29 a month - obviously too high.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

ProfitWell

DECEMBER 6, 2019

Your top subscription news. Sprinklr scooped up the social advertising business this week in a perfect complement to what Sprinklr has been building for the past decade: one platform for customer experience management. And that’s a wrap for your December 6 subscription news. And Sprinklr acquires Nanigans.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. I think you have to do it the right way.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77