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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Over the years, Splunk has expanded its offerings through acquisitions and product development. No one person or sales rep owns a piece of the pipeline.

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The 5 Marketing Channels of Great SaaS Companies

Tom Tunguz

Leads are the lifeblood of every SaaS company. Can the marketing team generate enough leads for the inside sales team to attain their monthly quota? The Marketing team’s mandate is to generate these leads in a cost-effective way and develop a portfolio of lead-generation mechanisms.

Scale 124
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10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

You’re collecting all this sales data but are you really getting your best use out of it? Your data is the key to optimizing your revenue engine and kicking your sales process into high gear. Don’t rely on intuition to determine your organization’s sales processes but rather look to your CRM. Sales rep or sales team.

Scale 81
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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. Or, “are my sales reps selling into the same companies as your sales reps?”

Scale 106
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Five Words of Wisdom from SaaS Office Hours with Bill Macaitis

Tom Tunguz

Next, the marketing team should begin experimenting with paid acquisition, understanding the relationship between paid customers and organic traction, and whether they are linked. Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29.

Scale 100
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Scale 97
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130