article thumbnail

The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

A restaurant isn’t dropping Toast’s POS system to save money. Regulatory Requirements Create Infinite Moats Try switching away from Toast when you’ve got 50 restaurant locations with integrated POS, payments, payroll, and compliance systems. These are companies buying their first real software platform.

article thumbnail

The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Adopting a lower price point may increase sales velocity, create lots of demand, and keep sales teams happy, but if the price point doesn’t generate enough gross margin to achieve reasonably quick payback periods, and the business suffers from an increase in churn, the company is in trouble.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Vertical SaaS?

Stax

This increases conversions and ROI and lowers the customer acquisition cost. With clearer value props, tailored pricing, and purpose-built features, your sales and marketing spend goes further. You’ll also benefit from word-of-mouth growth in tight-knit industries, which helps drive efficient, scalable customer acquisition over time.

article thumbnail

What is SaaS accounting? Types, Key Metrics and Automation

How To Buy Saas

The revenue earned over the subscription period does not relate to the amount earned at a given point of sale like in traditional businesses. These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc.

article thumbnail

Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

Mergers, acquisitions, and IPOs : With the resurgence of M&A activity and an opening IPO market, software companies can explore opportunities for consolidation and value creation. This shift presents opportunities for innovative companies to leverage changes for growth.

Payments 130
article thumbnail

Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

The acquisition by Thoma Bravo may actually be the perfect outcome for Olo – allowing them to optimize for profitability without public market growth pressure while potentially positioning for strategic consolidation in the evolving restaurant tech landscape. margin) Net Income: $11.8M margin) Net Income: $11.8M

article thumbnail

Vantiv Worldpay Merchant Services by FIS

Stax

Evolution of Worldpay: Mergers, Acquisitions, and Branding Changes Originally launched in 1971, Worldpay Inc. Over the decades, it underwent multiple mergers and acquisitions, significantly shaping its trajectory in the financial services sector. operated as a payment processing firm for financial institutions and service providers.