Casey Accidental
FEBRUARY 22, 2024
Generally, part of their strategy to grow is actually driving more demand that does NOT come from supply over time, and their value tends to come much more from how well the SaaS business can upsell new products over time. This creates that attraction of supply to the product, decreasing acquisition costs.
Subscription Flow
MAY 10, 2024
For businesses, this model ensures predictable revenue, especially during times of financial upheaval, as they can get additional revenue from the same customer without extra acquisition costs by introducing more products. These benefits have made the subscription model a popular choice for both customers and companies.
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OpenView Labs
APRIL 11, 2019
I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. Take PayPal and eBay. I call this the growth pyramid.
Sales Hacker
OCTOBER 19, 2018
For many years salespeople at companies like Box, Citrix, Paypal and more have relied on Zoominfo, founded in 2000, as their foundational database of millions of business profiles and contacts when prospecting and sourcing leads. To many who have used both products, this was a no-brainer and a welcomed acquisition.
Chart Mogul
DECEMBER 4, 2020
The team has executed perfectly on a meticulously planned strategy and that makes their prospects for the future just as good. PayPal was the main alternative at the time, which allowed companies to receive payments, without having to build their own stack. It is the essence of Stripe’s marketing strategy.
Baremetrics
NOVEMBER 9, 2021
At some point in your journey, you’ll need to think about your exit strategy from your SaaS startup. Develop a Full Marketing Strategy 2. If you’re using PayPal, we recommend switching to another service like Payoneer. Subscriptions on PayPal are non-transferable, so you’d have to switch over to another service.
SaaSX
FEBRUARY 11, 2020
We’ve talked in the past of aligning marketing and sales efforts to maximize external acquisition channels and drive demand, but these days it’s increasingly more common for companies to simply let their product be the driver of growth. Learn more about PLG here. A mobile-first mindset. Camille Nicita. Thibaud Clement.
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