The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight
Casey Accidental
FEBRUARY 22, 2024
This creates that attraction of supply to the product, decreasing acquisition costs. Just right” appears to be driving your supply-led acquisition channel to north of 10% of demand, but less than about 40% where you start to see too much weakness in the company’s own demand drivers and resulting impact on its network effect. (As
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