Practical Advice on SaaS marketing
JUNE 3, 2017
But it’s really just one part of a comprehensive customer acquisition strategy. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade. Don’t blame the website.
Tom Tunguz
APRIL 16, 2013
Shifting from Customer Acquisition from Field Sales to Customer Support. No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Take it or leave it.
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Totango
MARCH 16, 2021
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.
Unbounce
MAY 1, 2019
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE.
Practical Advice on SaaS marketing
MARCH 4, 2017
More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.
Intercom, Inc.
FEBRUARY 1, 2018
That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. Our goal is to get those healthy work teams created, because the sales team prospects from the existing Slack user database.
Sales Hacker
OCTOBER 7, 2021
Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines.
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