Acquisition, Payment Features, Sales Enablement and White Paper

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

FEBRUARY 1, 2018

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. Our goal is to get those healthy work teams created, because the sales team prospects from the existing Slack user database.

Growth Marketing

Growth Marketing Scale Marketing Outsourcing Services

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Every step of the way.

Scale

Scale Sales Recruiting Sales Hiring VP of Engineering

SaaS Brief

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

170+ Women in Sales Share Their Career-Defining Aha Moment

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