User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. Activation funnel.

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User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $105,761/yr.

Sales Hiring 95

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 95

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I realized that I was missing something fundamental in that first company that was deep product/market fit.

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Acquisition Software Review Payment Methods Marketplace as a Service 145

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion. Table of Contents.

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SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

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SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

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SaaS Payments Payment Methods Payment Solutions Payments 95

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Business to Consumer (B2C). Enterprise.

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SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Retaining customers is an incredibly important part of any growth-driven business.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

JUNE 28, 2023

Analyze user feedback to determine which features need more attention in your in-app flows. Create a multimedia onboarding flow with product screenshots and videos. Senior Project Manager Arjoon Talukdar came across Userpilot and decided to build in-app onboarding flows that would encourage new members to upload their CV.

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SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? How strong is the market opportunity? Payment Terms. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

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Payment Methods Payment Solutions Payments AI Search 145

Baremetrics

JANUARY 24, 2021

To describe further our product’s situation, here’s what we already had in place: An email onboarding sequence for new customers that walked them through key steps of getting set up on the system. But we have the leads, the market is big, and we have lots of loyal customers. All of this led to one profound realization.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

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Scale SaaS Payments Sales Recruiting Payment Services 134

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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SaaS Payments Metrics Payments Payment Services 98

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 178

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Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. VP Europe Sales, Presales and Marketing. People First Productivity Solutions. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. Sales Growth. Sales Enablement.

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VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

OpenView Labs

APRIL 11, 2019

I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. Product Fit – Not Just About the Market.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Unlike in the “aha!”

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. 242: It’s the employees’ market. Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you.

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Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

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Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Payment Methods 88

Payment Methods Marketing SaaS Payments Payments 88

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. One of the stats that people always want to know about the effectiveness of marketing is customer engagement. You can’t Retain a customer that you haven’t already Attracted and Converted. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Sales in a product-led initiative: feat. Now Hire Sales.

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Sales Hiring Scale SaaS Payments Payment Services 59

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

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SaaS Payments Metrics Customer Lifetime Value Marketing 89

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

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SaaS Payments Payment Services Subscription Payment Features 61

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

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Sales Hiring Scale SaaS Payments Growth Hacking 56

ProfitWell

JUNE 15, 2020

Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. How to prioritize products with an ABC analysis. Why you should implement inventory management software.

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Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 94

Product Marketing Payment Solutions SaaS Payments Software Review 94

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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Growth Marketing SaaS Payments Strategy Payment Methods 90

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

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Acquisition Strategy SaaS Payments Payments 156

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. The reason average churn numbers fall all over the map is that every company is different, and every market is different. A “good” churn rate for one company might be terrible for another.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

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Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. How much is a customer going to bring you over his lifespan using your product? Customer acquisition. & a few others.

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SaaS Payments Metrics Payment Methods Scale 246

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

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SaaS Payments Marketing Payment Solutions SaaS 71

User Pilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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ChatGPT SaaS Payments Marketing Social Media 83