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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. What does this mean for Cloud companies?

Cloud 237
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The Need for Two Types of Payback Period Calculations

Tom Tunguz

The contracts are identical twelve month contracts except for the payment terms. Contract B relaxes payment terms to monthly payment, 12 monthly installments for the next year. All of the sales and marketing dollars invested to obtain persuade the buyer to put digital ink to pdf have been recouped immediately.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. The solution?

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Asana S-1 Analysis - Comparing One Productivity Powerhouse to Another

Tom Tunguz

In this analysis, I’ve compared the metrics of the two companies at the time of IPO. TTM Revenue, $M. Revenue Growth. At the time of IPO, Asana generates more revenue, $162M in revenue to Smartsheet’s $111M. Asana is also growing faster, 86% annual revenue growth vs. SmartSheet’s 66%.

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SaaS Financial Metrics: Use Baremetrics for All of Your SaaS Financial Metrics

Baremetrics

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Revenue and expense metrics i.

Metrics 95
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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Weave has added payment processing to its services, and as part of that, use Stripe per a 3 year term agreement. #5.