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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. The Goldilocks Zone (10-40%) So, what is ideal?

Payments 116
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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. What does this mean for Cloud companies?

Cloud 267
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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. Choose the right monetization model that aligns with your product’s value and user payment willingness.

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The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing

SaaStr

They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. The sales cycle is important because it cascades into a bunch of critical metrics for you and investors, including revenue. It could be price, product composition, or payment terms. This has cons.

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The Need for Two Types of Payback Period Calculations

Tom Tunguz

The contracts are identical twelve month contracts except for the payment terms. Contract B relaxes payment terms to monthly payment, 12 monthly installments for the next year. The payback period metric doesn’t capture the difference in the quality of the revenue/cash collections.

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Understanding Subscription Revenue

Baremetrics

Subscription revenue can be defined most simply as a model which generates income from customers through recurring fees that are paid at regular intervals. These can be weekly, monthly, or annual payments. Before we get into the more complicated stuff, let’s consider the difference between earning revenue and collecting revenue.