SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is.

SaaS Payments 230

SaaS Payments Metrics Payment Methods Scale 230

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Using Live Chat to Fight Churn. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. Not All Churn Is Created Equal.

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

JULY 9, 2019

Here in Silicon Valley you have Google, and Facebook, and a ton of other massive organizations that are just churning out people who then go on to found other startups. The next thing I would say we learned is really about removing all barriers to user acquisition. ” At this point we were offering the service for free.

Scale 164

Scale Sales Recruiting Scaling SaaS Payments 164

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. While it’s true that there are no bad margins, you maximize them when your product ranks high on the buying hierarchy of functionality, reliability, convenience, and price. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And you can see a lot of churn in those first couple of days. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 185

SMB Scale Startup Marketplace as a Service 185

A Smart Bear

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. And by talking about cool features instead of asking about price. Pricing determines everything else. Sales” is not a dirty word.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. That's what metrics give you. They just started.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Stripe can also be used to run software platforms, marketplaces, and subscription businesses.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

SaaStr

JUNE 16, 2020

I’m going to first talk about some of the insights that we’ve gotten from serving Salesforce Ventures portfolio companies, both in terms of what they’re seeing in the market and how bookings and churn and things like that are heading, but then also how they’re adjusting to this on their go to market strategies.

Sales Hiring 164

Sales Hiring Scale SaaS Payments Payment Services 164

Chargify

AUGUST 17, 2017

You could pay a fair price. The bigger your customer base gets, the nearer you’ll get to the point where the amount of churned customers exceeds the number of acquired customers. Clearly, when the number of new signups is the same as the number of churned customers each month, you’re going to have growth issues.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 151

Payment Solutions Payments Outsourcing Services SaaS Payments 151

Chargify

OCTOBER 22, 2020

Through these integrations you can discover new insights from business data while enhancing your sales process to provide a customer-centric experience that will help reduce customer churn. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange.

Payment Features 56

Payment Features Marketplace as a Service B2B Forecasting 56

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Hence, customer analytics is a useful process towards that end.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Hence, customer analytics is a useful process towards that end.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

User Pilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC).

Social Media 105

Social Media Customer Lifetime Value SaaS Marketplace as a Service 105