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TikTok Has Landed Me $160K in Brand Partnerships and a 6-Figure Book Deal — Here’s How I Did It

Buffer Resources

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. You will be brought directly into the Facebook Ads Manager for your personal ad account.

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How to use landing page sales funnels to convert more visitors

Unbounce

Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing. What’s the difference between a website, a landing page, and a funnel? Website: the hub for all of your landing pages, content and products.

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Cognigy Sells for $955M in the Latest AI Unicorn Exit: But Was There Even an AI Premium at All?

SaaStr

So the real math is: Upfront payment : ~$905M on projected 2025 revenue of $65M = 13.9x multiple Full payment if milestones hit : $955M on 2026 revenue of ~$115M = 8.3x Customer Validation : Cognigy serves over 1,000 brands including Mercedes-Benz, Nestlé, Lufthansa Group, and Bosch. valuation in under a year Decagon AI: $1.5

AI
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Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

Free Cash Flow: Nearly break-even (partner payment timing impact) Toast: The Growth Juggernaut Q4 2024 Metrics: Revenue: $1.34B (+29% YoY) ARR: $1.6B (+34% YoY) Operating Income: $32M (2.4% larger revenue base by 2025. margin) Net Income: $11.8M margin) Net Income: $11.8M margin) Net Income: $11.8M

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. Folks that wanted to go online, stayed online. But folks that didn’t really want to sell online, sort of stopped when they didn’t have to anymore. More on that here. 5 Interesting Learnings: #1. Or quite get right.

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Digital Payments: 12 Digital Payment Options to Consider Accepting in Your Business

Stax

We can hail a ride from a mobile app, and our transactions for all sorts of goods and services can be easily paid for from our phones. Physical wallets are phasing out, left behind in favor of digital wallets and other digital payment options. In 2019, 77% of US consumers were using at least one type of digital payment system.