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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 109
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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live! That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Expansion Saas Benchmarks Data Explorer. What is product led growth?

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Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack

The SaaS Garage

Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack December 5, 2018 SAN FRANCISCO & BERLIN–( BUSINESS WIRE )– Contentful , the leading content infrastructure for digital teams, today announced $33.5 Contentful Announces $33.5 million in Series D equity funding.

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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage.

Scale 96
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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The company grew their total spend from $390k/mo to $750k/mo during 2018. This is a good sanity check to see if you are spending enough in your tech in your forecasts and even enables you to benchmark yourself against other SaaS companies. A good way to do that is to look at the R&D spend as a % of your revenue.

Startup 90
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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

Benchmarking: CAC Payback Goals. In general, most people think of 12 months as a fantastic CAC payback and use this figure as their rule of thumb; however, it’s important to focus on peer benchmarks and not just rules of thumb. For example, perhaps your CAC payback is worse than peer benchmarks but your retention is best-in-class.

Scale 53
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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

In 2018, for example, US consumers spent a whopping $7.9 Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. There’s just too much at stake not to. billion on Cyber Monday.

Scale 111