Tom Tunguz
JANUARY 14, 2016
In 2016, the question that will immediately follow, “What is your annual growth rate?” To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Market fragmentation.
Tom Tunguz
AUGUST 2, 2016
Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.
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SaaSOptics
MAY 19, 2022
What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.
FastSpring
NOVEMBER 18, 2020
For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.
Intercom, Inc.
FEBRUARY 6, 2020
Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.
The Marketing & Growth Hacking Publication
FEBRUARY 3, 2019
According to McKinsey , in 2016, large subscription retailers saw over $2.6 OTT (Over the Top) streaming services like Netflix, Hulu, Spotify, and a plethora of others have pushed subscriptions past an industry fad and into becoming an industry onto itself that is very likely to grow. And subscription eCommerce seems to be the answer.
Hitenism
DECEMBER 26, 2016
2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. Work backwards from there to get your pricing model and acquisition channels. This slide deck comes from Brian’s brilliant SaaSFest 2016 presentation. Thomas Smale , How to Value a SaaS Business in 2016.
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