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SaaStr is Turning 10! How a Blog Turned into A Global SaaS Community for 250,000+

SaaStr

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. And SaaStr Europa brings 2,500+ SaaS execs, founders, and VCs together to Europe every summer. We were the first major SaaS event back in the SF Bay Area. SaaStr is turning 10!

Scale 283
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SaaS Office Hours at Redpoint with Bill Macaitis

Tom Tunguz

Starting on October 21, I’ll be hosting a bi-weekly event from the Redpoint San Francisco offices called SaaS Office Hours. During these two hours, we will discuss the tactical issues and questions facing seed and Series A SaaS companies in a small group. How do I create the right kind of recruiting process?

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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In freemium products, marketing cares for the customer through most of the product evaluation stage, at which point either customer success or sales closes the deal.

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Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Zendesk went public under ticker $ZEN on the NYSE in 2014. The company boasts over 10,000 organizations and 350,000 paid users on it’s SaaS incident response platform for IT. If running a major SaaS company isn’t enough, she also sits on the boards of Puppet Labs and Estee Lauder Companies. Kyle Porter Salesloft Founder / CEO.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Well, you have to build a direct sales force. We said, “How important is Giraffe to you in your recruitment process?”

Scale 163
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How To Structure Your Sales Organization For Maximum Efficiency

Sales Hacker

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Dare I say SaaS. And at the risk of giving you a full Stripe sales pitch, don’t worry, that’s in my other talk.

Scale 152