My First 16: Competing in a Crowd of Incumbents with Mercury’s Immad Akhund
Andreessen Horowitz
NOVEMBER 14, 2023
So I had this idea for Mercury in 2013, but it didn’t start until 2017. All of these tools that were useful as startups for running your business had improved a lot. When I first started in 2006, everything was really bad. But I focused on a very specific ICP, ideal customer profile, which was an early stage startup.
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