TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
SaaStr
FEBRUARY 22, 2023
How many sales reps, how much marketing spend, how many engineers will you really need? And the model said we’d need it … It also showed me that, barely, if you squinted, and the market grew just right … by 2013, there’d be $100m in ARR in our space. Build it for you : How will you get your customers?
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