Remove 2012 Remove Payments Remove Retention
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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

in revenue. That was probably 2012. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. Businesses take time to adopt, unlike consumers who joined TikTok by the tens of millions. If you screw up one payment, customers are going to be angry. Are We In a Downturn? BILL network has 7.1M

SMB 307
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

Retention is much better than most businesses and then the upsell opportunities are quite good, so it’s not surprising that while maybe not so popular a few years ago, you’ve seen quite a few successful exits in this space. Matt Garratt: If you just look at Vlocity and nCino, amazing businesses.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. By calculating your customer’s LTV, you can get a better idea of how much each new customer will add to your overall revenue and how much you can justify spending on customer acquisition. In doing so, their LTV tripled.

Scale 148
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Expert’s Guide to Migrating to GA4

Neil Patel

Change is difficult, and you probably don’t want to switch to the new platform. It’s the third iteration of Google’s analytics offering and has been out since 2012. Currently, over 73 million websites use Universal Analytics, and most are going to continue using Google for their analytics even after the platform is retired.

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The P9 Guide to Cohort Analysis in SaaS (v0.9)

Point Nine Land

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

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Top 10 Tools to Get Your App PLG-d

Frontegg

Product-Led Growth (PLG) is a consumer-centric scaling, conversion, and retention philosophy that uses the product itself as the primary growth driver. Besides it’s proven business results, this strategy helps empower end-users to get the best possible product for their needs. This metric is a strong future revenue indicator.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Eventually, the company needed to layer in new advertiser focused loops to monetize, but I’ll skip that detail for now. The company requires either new growth loops or new products to acquire, retain, or monetize better. Retention improves again. (+) Pinterest pauses all U.S. Moves to interest, not friend based discovery.