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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

The LMS market segment is big, and Docebo thinks about it in two folds. Docebo was started and funded in 2005 and became a SaaS player in 2012. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

They trade a more narrow customer base and consequent reduction in market size for a competitive advantage in that market segment. In 2012, CoStar acquired its key competitor Loopnet to consolidate these data network effects further. A spectacularly efficient business, Veeva raised only $4.5M

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What is a good SaaS Churn Rate?

Sixteen Ventures

On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. Is 5% Monthly Churn Good?

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Eight years ago, we founded the company, September 2012. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. In 2012, Wall Street didn’t really know how to value SaaS companies. In 2012, no one took Amazon seriously, really. I say most recently, but quite a few years ago, now.

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5 Shifts to Move to Mega-Deal Thinking & Catch Whales: Overcoming Small-Deal Syndrome (Summit Replay)

Sales Hacker

Since 2012 I’ve closed over $160 million dollars in SaaS revenue, and I did most of that by doing multiple deals that were over $50 million dollars. But he would update them on this new market segment because it was such a priority for the company, and the executives found it very informative. A little bit about me.

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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. The company went public in 2009, and was acquired by Yahoo in 2012, for $270 million, a 50% premium on the existing share price. Why did Michael make the move to CRO 8 months ago?

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff. I saw Clay speak at the Business of Software in 2012, where he gave what was a near-on two-hour lecture. And it was enthralling. It’s still online.