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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

They trade a more narrow customer base and consequent reduction in market size for a competitive advantage in that market segment. Because vertical SaaS companies limit their potential market size by focusing on just one type of customer, they must employ a differentiated strategy to win disproportionate share of smaller market.

Startup 103
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Eight years ago, we founded the company, September 2012. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. In 2012, Wall Street didn’t really know how to value SaaS companies. In 2012, no one took Amazon seriously, really. I say most recently, but quite a few years ago, now.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. Because I think it’s an area that’s lacking in literature.

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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. Who should be brought into the meeting other than the sales team? The company went public in 2009, and was acquired by Yahoo in 2012, for $270 million, a 50% premium on the existing share price.

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PODCAST 54: How to Pick Your Next Company to Build a Great Career w/Nick Worswick from WeWork

Sales Hacker

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Nick Worswick is currently the global head of sales and marketing at a company we’ve all heard of, WeWork. The first is Showpad.

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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Brian Parks: 00:05:55 . Excellent, great.

SaaS 40
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Brian Parks: 00:05:55 . Excellent, great.

SaaS 40