Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies
Tom Tunguz
SEPTEMBER 13, 2015
They trade a more narrow customer base and consequent reduction in market size for a competitive advantage in that market segment. Because vertical SaaS companies limit their potential market size by focusing on just one type of customer, they must employ a differentiated strategy to win disproportionate share of smaller market.
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