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We?re About To See a Lot More SaaS Debt

SaaStr

With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products.

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What are the best eCommerce subscription platforms for 2019? |

The Marketing & Growth Hacking Publication

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

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The 5 Best Email Marketing Companies of 2020

Neil Patel

Now, guess what was one of the top three reasons found Jilt , an email marketing software, responsible for why people unsubscribe from emails? When it comes to email marketing, Software as a Service (SaaS) brands have special needs. Bad content! 3 Fix My Churn – best for SaaS onboarding email and churn.

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The Comprehensive Guide to Subscription Revenue

FastSpring

When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. Subscription services are what customers want. Subscription services are what customers want.

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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. Subscription-based delivery from the cloud was a much more efficient solution than sending out CDs.

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Now’s the Time to Revisit Your Pricing

OpenView Labs

Example : Chargebee’s SVP of Global Sales shared that the company is now offering annual contracts with monthly/quarterly payment, favorable exit clauses and payment deferral for up to a quarter. The main benefit of freemium is its role as a low-cost acquisition strategy—it removes the barrier to trying out a product before buying it.