We?re About To See a Lot More SaaS Debt
SaaStr
JUNE 5, 2020
With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products.
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