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Customer Acquisition Spending: Lessons from Workday

Practical Advice on SaaS marketing

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. In its early years, Workday spent well in excess of its annual revenues on sales and marketing. Strong customer lifetime revenues : Most of Workday's customers are on 3-5 year contracts.

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Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Customer retention: a satisfying experience of the product motivates the customer to renew their subscription. billion in revenue. By 2021, the company was pulling in $2.7

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Benchmarking LinkedIn's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

The intrinsic data and people network effects of the business create reinforcing feedback cycles that have helped the business achieve tremendous revenue growth. Unlike most SaaS companies who offer a single product, LinkedIn offers three: Talent Solutions, Premium Subscriptions and Marketing Tools.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2007. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Based in: New York.

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More Focus on SaaS Gross Margins in 2020

OPEXEngine

SaaS gross margins have been getting attention lately as investors dig into SaaS cost structures and revenue growth rates going into 2020. Gross margin is simply revenue minus cost of revenue, expressed as a percent. Better cost management of professional services for companies selling services alongside subscriptions.

Scale 40
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SaaStr’s Podcast “Best Of Guide” Our Top 10 Podcasts of All Time

SaaStr

About the episode: Tien Tzuo is the Founder and CEO of Zuora, one of the fastest-growing SaaS companies that has been at the forefront of the rise of subscription business models. Before joining Upfront Mark was Vice President, Product Management at Salesforce.com following its acquisition of Koral, where Mark was Founder and CEO.

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Becoming Indistractable

ProfitWell

Today, we see the publishing industry as a subscription stalwart. Your top subscription news. Subscription OG. In an article on Zuora ’s blog, our friends over there remind us why the publishing industry is such a fundamental part of the subscription operation. But there’s a mental dilemma here, right?