Customer Acquisition Spending: Lessons from Workday
Practical Advice on SaaS marketing
SEPTEMBER 5, 2012
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. In its early years, Workday spent well in excess of its annual revenues on sales and marketing. Strong customer lifetime revenues : Most of Workday's customers are on 3-5 year contracts.
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