article thumbnail

Becoming Indistractable

ProfitWell

Today, we see the publishing industry as a subscription stalwart. Your top subscription news. Subscription OG. In an article on Zuora ’s blog, our friends over there remind us why the publishing industry is such a fundamental part of the subscription operation. Subscription Sapien : Tien Tzuo. Scribd + $58 million.

article thumbnail

More Focus on SaaS Gross Margins in 2020

OPEXEngine

SaaS vendors delivering subscriptions as well as professional services typically have gross margins between 60-70%. Better cost management of professional services for companies selling services alongside subscriptions. SaaS vendors with no professional services have the highest gross margins, typically above 80%.

Scale 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be the Up in a Downturn: Advice From SurveyMonkey’s Tom Hale

OpenView Labs

Tom: I was at Macromedia at the time, and we were right in the middle of the largest acquisition we’d ever done. We went through with the acquisition, and that gave us the ability to pursue a radically different strategy, but we were set up for the go-go years of dotcom 1.0. And we introduced a subscription business model.

article thumbnail

23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Also, be sure there’s an email subscription option on each of your web properties. Since its launch in 2007, Dropbox has quickly become a market leader in cloud storage. Start an eBay Store.

article thumbnail

Customer Acquisition Spending: Lessons from Workday

Practical Advice on SaaS marketing

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. In 2008, it spent 2.5 A typical sales cycle can extend over 6-9 months.

article thumbnail

Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Customer retention: a satisfying experience of the product motivates the customer to renew their subscription. In this blog, we’ll cover the essentials of product-led growth.

article thumbnail

Benchmarking LinkedIn's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Unlike most SaaS companies who offer a single product, LinkedIn offers three: Talent Solutions, Premium Subscriptions and Marketing Tools. Salespeople buy Premium Subscriptions to network and search on the platform. In 2007, the Premium Subscriptions generated 53% of the revenue.