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More Focus on SaaS Gross Margins in 2020

OPEXEngine

SaaS gross margins have been getting attention lately as investors dig into SaaS cost structures and revenue growth rates going into 2020. Gross margin is simply revenue minus cost of revenue, expressed as a percent. Better cost management of professional services for companies selling services alongside subscriptions.

Scale 40
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Becoming Indistractable

ProfitWell

Today, we see the publishing industry as a subscription stalwart. Your top subscription news. Subscription OG. In an article on Zuora ’s blog, our friends over there remind us why the publishing industry is such a fundamental part of the subscription operation. But there’s a mental dilemma here, right?

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Be the Up in a Downturn: Advice From SurveyMonkey’s Tom Hale

OpenView Labs

Tom: I was at Macromedia at the time, and we were right in the middle of the largest acquisition we’d ever done. Changing expenses was straightforward, but the situation was so fluid that our ability to forecast revenues was… challenged. And we introduced a subscription business model. Can you walk me through what that was like?

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Also, be sure there’s an email subscription option on each of your web properties. You’ll have your products and brand featured on a website that has an annual net revenue of $386.06 Start an eBay Store.

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Customer Acquisition Spending: Lessons from Workday

Practical Advice on SaaS marketing

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. In its early years, Workday spent well in excess of its annual revenues on sales and marketing. Strong customer lifetime revenues : Most of Workday's customers are on 3-5 year contracts.

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Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Customer retention: a satisfying experience of the product motivates the customer to renew their subscription. billion in revenue. By 2021, the company was pulling in $2.7

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2007. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Based in: New York.