article thumbnail

How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. When you buy one Atlassian product and have your compliance requirements checked, you automatically get all the other product compliance requirements.

Scale 226
article thumbnail

From $800k to $274M in 4 Years - The Story of Ariba

Tom Tunguz

In particular, Ariba sold software to run RFPs, manage contracts with suppliers, analyze corporate spending and ensure financial compliance. Over time, as the company began to serve larger customers and began offering customization of their procurement software, the gross margins dipped reaching its nadir in 2006, at 46%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

Their Premium plan costs $995 a month and includes all the basic features plus dedicated customer service rep, onboarding, HIPPPA compliance, and premium tech support. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on.

article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 48
article thumbnail

SaaS “Industry-Centric” Business Models

OPEXEngine

The most prominent example of Horizontal SaaS companies is Salesforce, which makes Customer Relationship Management software for use by direct and indirect sales teams regardless of the product or service the team is selling. Avalara provides tax compliance solutions for direct and indirect taxes. High Sales Efficiency.

article thumbnail

8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

Then I went over to the sales department. The demo is the sale and we close everybody in month. The WebPT store starts in 2006. Heidi Jannenga : When we’ve again, first started going out and looking for funding, everybody wants to amplify your sales strategy. The first thing you bring in your playbook on sales.

Scale 169