SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy?

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

MARCH 24, 2020

There weren’t any tried-and-true methods for measuring the health of a business with revenue that cost quite a bit of capital to acquire, and then paid itself back over long stretches of time with annual (or monthly) contracts. Think monitoring customer acquisition costs (CAC), LTV: CAC and the magic number. Why do we love PLG?

Metrics 43

Metrics Scale SaaS Sales Hiring 43

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. If we combine it with a business model that nobody really understands, it’s just too much. And then the next one that we best now is proving a business model. And so it’s interesting to see how that has changed.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. I mean we targeted the academic market, which is a horrible business model.

Acquisition 128

Acquisition Sales Recruiting Scale Sales Hiring 128

SmartKarrot

APRIL 13, 2020

This is increasing the spending as more and more features are being offered, through acquisitions or expansion. Cisco’s growth is often referred to as the ‘growth by acquisition’. It was acquired by eBay in 2002 but split in 2014. A noteworthy contribution by AI has fortified cloud security. billion by 2022. Eventbrite.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Tom Tunguz

NOVEMBER 4, 2015

He was awarded the Ernst & Young Entrepreneur of the Year in 2002. After BroadJump, Kenny built the go to market organization at Solarwinds, a $4B market cap infrastructure software company, and Asana, a fast-growing productivity company, both of which exemplify a unique go-to-market approach, Flywheel Model, brilliantly.

Technical Advisors 100

Technical Advisors Marketing SaaS Acquisition 100

Intercom, Inc.

JANUARY 24, 2019

You’ve had a number of roles at Salesforce since you joined the company back in early 2002, from product management to startup relations. When I started in 2002, I was the first product manager for the API. Business models are in your favor in terms of hosting, deploying the product and ultimately scaling.

Scale 151

Scale Machine Learning Artificial Intelligence AI 151