2002 Acquisition Business Model Underperforming Technical Team 
SaaSOptics
MAY 19, 2022
What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy?
SaaStr
FEBRUARY 26, 2019
Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. And the team deck doesn’t say who the CEO is? Ryan Smith: No.
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