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3 Go-to-Market Insights from Kenny van Zant at SaaS Office Hours

Tom Tunguz

He was awarded the Ernst & Young Entrepreneur of the Year in 2002. After BroadJump, Kenny built the go to market organization at Solarwinds, a $4B market cap infrastructure software company, and Asana, a fast-growing productivity company, both of which exemplify a unique go-to-market approach, Flywheel Model, brilliantly.

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Benchmarking Atlassian's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Founded in 2002, the Australian software maker Atlassian is an exceptional company in many regards. The chart above details the revenue growth of the business compared to the median of the 50+ publicly traded SaaS companies. But foremost, Atlassian is one of the best examples of flywheel SaaS companies yet.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. A freemium business model drives customer acquisition by making your product/service easily available to new users. Free Trials.

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From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

Following five years at Oracle, I was lucky to land at Salesforce.com in 2002. One thing as a salesperson at Salesforce.com in 2002 and beyond, that I don’t really think we appreciated at the time to the extent that we should’ve, was this concept of a free trial. Following the-. Dannie : Clicker fail.

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

Jason : A lot of things I want to chat about with limited time, but I want to talk about business models, because we’re here about scaling revenue. Slack for Business? You had a BlackBerry in 2002. It’s maybe two percent laptop and desktop now, and 98 percent mobile. Slack for…what’s the name?

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Jared started, this is in 2002, he’s got the Antonio Banderas look going on there. I mean we targeted the academic market, which is a horrible business model. Ryan Smith: I think if you look at this, this is a great way for those who are new and the tech, if you look at 2002, we were in the shadow of the.com.

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The Birth of Freemium

ProfitWell

In that one sentence Dyson created the most prolific business model of the next two decades: freemium. From 1992 until 2002, the number of AOL subscribers grew 125X, from 200,000 to 25,000,000. At the end of the post, Wilson says: I would like to have a name for this business model. But it worked.

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