SaaStr
DECEMBER 14, 2022
Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. The Challenge of Digital Expansion for SMB. When the shift began in 2020, everyone wrote off SMBs as unprepared for the necessary changes that lie ahead. The past few years have kicked off an unprecedented wave of digital expansion.
SaaStr
MAY 10, 2023
Pricing is up a modest but material 6% on a constant currency basis, and 3% on an as-reported basis, from a year ago. #3. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. Basically, we all have to now. #2. Including HubSpot. #4.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
DECEMBER 26, 2020
SMBs generally end up much less happy with products that don’t auto-deploy than larger customers do. A month of change management is downright swift in the Fortune 2000. SMBs often only have an hour to get going, by contrast. This makes the SMB leads worth a lot more than just their direct lifetime value.
SaaStr
JANUARY 3, 2021
One question I struggled with a lot in the early days was what price points supported inside sales reps. It was clear to me that our freemium offering, priced at from $0 to $19/month, couldn’t really support a traditional inside sales team. A $2000 ACV? What about a $199 or even a $99/mo price point? And it worked.
Aaron Beashel
MARCH 9, 2018
It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. The end users of their software are marketers at SMB companies and they sell their product for around $100 per month (Meaning the Annual Contact Value is around $1000). At what price point will you be selling your product?
SaaStr
JULY 11, 2019
Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. Transcript. I’m kidding.
SaaStr
JUNE 7, 2019
What does Amit think about the differing variable price mechanisms that one can choose? How does one have a variable pricing mechanism without disincentivizing users to use the product? How do you know when you have the right pricing mechanism in place from the sales cycles of the reps? Should they leave money on the table?
Expert insights. Personalized for you.
212 
Let's personalize your content