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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.

SMB 100
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7 Unique Challenges Facing Enterprise SaaS Sales Teams

OPEXEngine

They are eager to read white papers, watch product demo videos, download case studies, read blog posts, review original research and consume other kinds of content that address the challenges and questions they have at each stage of their buyer journey. Challenge 7: You Lack Compelling Content for Each Stage in the Buyer Journey.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So up to 100-150K and SMB, we’re at 2K. They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. So we had SMB, mid-market and enterprise. Gaetan Gachet : Depends on the segment.

Scale 132
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

It’s most severe in the SMB world. And here’s an interesting study from Nick Mehta, the CEO of Gainsight, and Gainsight is a customer success company that helps companies manage churn, but they were also studying, in a recent survey, how are SaaS vendors expected to be impacted by this?

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4 Companies Show you their Key Lessons Learned in Building a Knowledge Base

Upscope

Guides can come in the form of blog posts, white papers, comparison sheets and more. While our costs at Upscope are relatively low, the Intercom system in its entirety still costs around $12,000 per year and we would be considered and SMB. How much time and money are enterprises spending on these knowledge base implementations?

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. You know, you wouldn’t, you go up, and whether it’s email, or a phone call, or a webinar, or a white paper, the tools are going to be the same, right? That probably means they’ve tried more than 140, don’t you think?

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

It’s an SMB SaaS company in the healthcare technology vertical. My velocity lane, PatientPop’s SMB SaaS, eight units a month, $13,500 contract. If you’re an SMB SaaS business, I would recommend hiring SMB SaaS salespeople. Hey everyone, is this thing on. Hey everyone. My name is Justin Welsh.