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Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.
But before I talk about what land, expand, and explode means and why it’s sort of essential, at least in in our world, I want to give you a little bit of background about the company, what we do, what size and scale we’re at. And this is the moment of reckoning that you get to as a SaaS company is that a sale is not the end.
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Before that, Jeppe was the CFO @ Tradeshift where he first hand saw their scaling to 190 countries with offices in 6 different locations. How does Jeppe respond to 3 common concerns VCs have with SMBs: * The price points are so low that it takes huge volume to scale to meaningful revenue? * Loving our podcast content? What changes? *
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