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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Resources

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 2.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.

B2B 184
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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?

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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

Branding 114
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Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Buffer Resources

This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months. “That's just not the point of the subscriptions.”

Payments 117
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

We’ve seen these claims out in the wild and I’m just curious, is it possible to really monetize that much outside of app stores? Justin Sacks (02:08) Taking me back, I think I got a summer job in high school so that I could pay for my own WoW subscription. How many years you recall did you pay for the subscription?

Payments 164
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Music for YouTube Videos: The Lowdown on Licenses + 15 Sites to Find Tracks for Your Next Project

Buffer Resources

Royalty-free A "royalty" is a payment made every time a piece of content is used. Royalty-free music means you pay once upfront for rights to use the music, rather than making recurring payments (royalties) each time you use the track. Annual subscriptions offer significant savings.