Remove Payment Methods Remove Payment Solutions Remove Product Marketing Remove Underperforming Technical Team
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

Scale 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. So happy to dive into that.

article thumbnail

How Nudge Coach reduced customer churn by over 70%

Baremetrics

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Site traffic became leads, we nurtured leads to the point of booking calls with our sales team, and then we let the sales team take prospects through the point of conversion.

Churn 71
article thumbnail

Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.

article thumbnail

Product Satisfaction Survey: 35+ Question Examples [+ Survey Templates]

User Pilot

Which measures the customer’s experience with a specific product, feature, or team interaction. Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Develop your product through a PMF survey.

Scale 87