Remove Payment Features Remove Product Marketing Remove Software Development Remove Underperforming Technical Team
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

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Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?