30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. We all underresource customer success vs. sales. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Are we sure?
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