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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We are a business travel management and a new model for corporate T&E. We are very much a different model in that we’re one platform where you have your booking travel, your consumer-like interface married to your world class travel agents all in one. Second, product market fit. We have a map.

Travel 174
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Customer Insights to Transform Sales Conversations

Sales Hacker

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

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How Dopple Is Defining an Emerging Market

FastSpring

It starts with self service. We don’t call up travel agents, we book it ourselves. And I think our ability to deliver those experiences without barriers, creates that conversation with the product. And so that was really about giving an even playing ground for for companies to navigate the policy market.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151
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How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Think of it as your typical marketing funnel. Image courtesy of Kajabi.

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Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit (Video + Transcript)

SaaStr

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. Why don’t we take Atlanta, a smaller market and just test it there?

Scale 116
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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. If we time travel back about ten years, we can see the roots of both of these movements, which harness data to power marketing and drive growth.

Data 52