SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. It’s just the type of work I was doing.

SMB 192

SMB Scale Startup Marketplace as a Service 192

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. They love SaaS products.

SaaS Payments 234

SaaS Payments Metrics Payment Methods Scale 234

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. It starts with self service.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MAY 15, 2020

Where do most teams go wrong in implementing the role out of their CS strategy? Does Bridget believe CS teams should be involved in the upsell process? I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. When should one hire their first CS rep? What works?

Sales Hiring 207

Sales Hiring Scale Technical Review Outsourcing Services 207

User Pilot

SEPTEMBER 4, 2023

Blue Ocean’s strategy sees market boundaries and structures as flexible and shaped by companies’ actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 90

Strategy Technical Review Business Innovation 90

Casey Accidental

OCTOBER 24, 2022

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. Eventbrite was historically a 50% sales and 50% self-service business. Eventbrite now caters toward more modern music creators that share the need for intuitive and self-service experiences.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 268

SaaS Payments Scale Payment Services Payment Solutions 268

User Pilot

SEPTEMBER 4, 2023

Blue Ocean's strategy sees market boundaries and structures as flexible and shaped by companies' actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 52

Strategy Technical Review Business Innovation 52

OpenView Labs

JUNE 16, 2020

Experimenting with product/market fit. If you’re going to provide flexible pricing or waive fees, make sure communication is open and clear expectations have been set (early and often). What you do now in sales, marketing, product, etc.—and Experiment with product/market fit. Reevaluate your T&Cs.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

User Pilot

OCTOBER 31, 2022

Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code. You can’t stand still in the competitive SaaS market. Userpilot features: The main platform functionality.

Onboarding 98

Onboarding Software Review Marketplace as a Service Engagement 98

Chargify

AUGUST 17, 2017

You could pay a fair price. Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. Did you change the price of your SaaS? Sona Hovhannisyan , Marketing at Incredo.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. If the same team keeps performing at the same growth it will achieve $2M in year 2 – whilst the renewals come in at 100%.

Scale 88

Scale Growth Hacking Scaling Sales Hiring 88

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. What is the ability of the company to continue to build an incredible team?

Scale 186

Scale Underperforming Technical Team Investment Sales Hiring 186

SaaStr

AUGUST 6, 2019

” So we wanted to create essentially … Well, you can probably describe it the easiest way as an anti-SAP of supply chains, something that was easy, simple, free to use, open, and easy to develop for. Third parties are developing apps for our platform. Tradeshift Buy, which is essentially what we call private marketplaces.

Payment Solutions 156

Payment Solutions Payments Outsourcing Services SaaS Payments 156