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5 Interesting Learnings from Procore at $1 Billion in ARR

SaaStr

Gotten Much More Efficient — But Hasn’t Pushed It Too Far And Sacrificed Growth Yes, Procore has impressively improved its non-GAAP operating margins from -15% a year and a half ago to just -1% today, with a goal of +2% to +3% over the coming year. Many see the “mid-market” as the toughest market segment to win in.

Scale 216
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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. The website of the software, email marketing, and (often) a free software trial are the main sales channels.

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5 Interesting Learnings from BigCommerce at $180,000,000 in ARR

SaaStr

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

That’s a 5x growth in six years, and it is estimated to reach $171 billion in 2022, continuing to dominate the cloud services market. What people, processes, and infrastructure do you need, and why not have them in place now? What is the financial envelope we want to operate within?

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Our customers have been quite happy with the service.” Here’s why. Set up a demo or try it out for yourself.

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. Segmentation survey built in Userpilot. Let’s dive in!

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Answering Readers' Questions about the Free Trial Survey

Tom Tunguz

Jonathan asked: Can you share trial length by market segment? This may be due a perception that enterprise buyers navigate longer and more complex decision-making process. And can you show payment collected by ARR? The popularity of requiring payment is constant across ARR buckets. This was a good intuition.