Upscope

JANUARY 23, 2021

You can go slightly crazy figuring out how to onboard and train employees and customers on software because it requires swimming through lots of abbreviations like DAP, LMS, Internal KB, as well as help centre, customer knowledge base, and corporate Wiki. What training and onboarding problems does software create? What do they do? "The

Software Review 52

Software Review Onboarding Software Systems Review 52

User Pilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. A/B testing helps you compare different versions of content/copy to see which ones perform best across your target market/user base. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

APRIL 22, 2019

Building an onboarding process to quickly identify top talent. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. I would call it sort of class new market development.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SaaStr

NOVEMBER 21, 2020

How should startups decide which customer segment to focus on? * What is the right way to onboard them? I mean, if you were a Johnson & Johnson, or you were any of these large manufacturers, you had one person or a tiny little team on Amazon, and that was it. How should startups think about implementing partnerships?

SaaS Payments 266

SaaS Payments Scale Payment Services Payment Solutions 266

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Costly product iterations may be completed without the market understanding required to justify them. What about a venture capitalist who might be sympathetic to your mission?

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OpenView Labs

SEPTEMBER 19, 2019

Sales teams were primarily responsible for driving revenue through outbound calls. As such, adopting a one-size-fits-all acquisition strategy was not as effective as segmenting the audience based on their buying intent. This is the idea behind the traditional inbound marketing framework. Product maturity.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56. Excellent, great. Thank you, Brian.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. Customer and User Onboarding. Stretch vs. Bad-Fit Customers. Customer Onboarding. Customer Onboarding: How to Design and Implement an Effective Onboarding Process. Customer Onboarding: AHA!

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136