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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. Here are 10 key lessons from Toast’s remarkable journey scaling vertical SMB sales: 1. One in five Toast deals comes from referrals.

SMB
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How to Become Profitable Faster in SaaS

Tom Tunguz

As the fundraising environment changes, some SaaS companies will look to reach cash flow break even on their existing reserves. Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. All of the cost of customer acquisition for a SaaS company is borne in the first month or so.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products? Why is that?

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. Software to track analytics, transfer payments, manage inventory, create videos and for many other things.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

This is Zach from Plaid and I guess … well, it’s interesting because you’re not a SaaS company, we’re at Saastr … but we’ll talk about what it’s like to not be a SaaS company at SaaStr. Zach : SaaS-ish. Ari : SaaS-ish. That’s pre-Plaid.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Aileen Lee | Founder @ Cowboy Ventures. Jason Lemkin | Founder @ SaaStr.