SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.
SaaStr
MARCH 7, 2021
Less and you under-invest. At $8m in ARR, if you have $2m of cash in the bank, you get real nervous investing much more than $500k-$750k, $1m max. It’s subtle, but in SaaS I’ve learned you under-invest if you have < 50% of your ARR in the bank. 5/ Moving from CTO-led -> VPE-led dev team. More here.
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SaaStr
DECEMBER 3, 2020
How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. What measurements should be used to determine their success? How should the success of marketing be measured?
ChurnZero
DECEMBER 9, 2022
Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. It can be hard to convince PE firms to invest in the customer. How did you get your PE colleagues to invest in the customer experience? It gets quite complex.
SaaStr
SEPTEMBER 26, 2019
I looked back at our investment memo, it was a 2K ACV when Jason invested after Y-C. So up to 100-150K and SMB, we’re at 2K. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up.
SaaStr
JUNE 1, 2021
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. But of course, it wasn’t always quite that big!
SaaStr
MARCH 12, 2019
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
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