Remove Investment Remove Marketplace as a Service Remove Metrics Remove Payment Methods
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Let us worry about global payments and taxes.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis. Some may use cloud platforms for online solutions.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

That’s an expensive mistake if you make the wrong investment. Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. Over the last couple of years, there have been clear trends in why big companies are choosing to invest in these small teams and use them as part of their growth strategy.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

One such method is an influencer promotion campaign. You could also invest in some tools that will make working with influencers simpler. For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth. Currently, there are more than 7 million online retailers.

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Zendesk vs Freshdesk: Which is Better?

How To Buy Saas

CRM software helps sales and service teams to satisfy and retain customers easily. There are two popular brands used in the CRM and customer service space – Zendesk vs Freshdesk. It equips the sales, marketing, and customer service teams with the necessary tools. There are two options for a CRM solution – SaaS or on-premise.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Understanding Risk Management Strategies as a PayFac

Stax

For SaaS companies, becoming a payment facilitator (or PayFac) offers a ton of advantages—including but not limited to—boosting retention and profitability while exercising greater control over the customer experience. For example, the breakdown of old hardware, human errors, or malware can cause a hindrance to payments.