ChurnZero

NOVEMBER 18, 2022

In our webinar, “ Convincing your CEO to invest MORE in Customer Success ,” Jeff shares how to win more budget for your CS team by backing up your requests with the right research and data. My job is to continually inform and share knowledge that’s going out in the marketplace. A lot of times, my COO might know about it.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Totango

APRIL 14, 2020

While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech advances make it easier than ever to provide personalized care in a targeted, scalable manner. Organizations need to segment customers based on how world events such as COVID-19 affect them.

B2B 71

B2B Scale Marketplace as a Service Sales Hiring 71

Intercom, Inc.

MAY 13, 2021

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. “Upmarket customers have different demands of you.

Scale 177

Scale Customer Success Strategy Sales Hiring 177

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 1 More control over metrics to measure ROI.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 1 More control over metrics to measure ROI.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71