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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. SaaS is the subscription business. Here are some of our favorite takeaways from the conversation.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Strategy - annually changes. Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. They have breadth and depth - essential for disciplines like marketing where the tactics and strategies are constantly evolving.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Assessing progress on our strategy. Download The Growth Handbook.

Business 184
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Everything we’ve learned about scaling sales

Intercom, Inc.

How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. That’s why one of my favorite interview questions is, “What are you passionate about?” We’re just not there yet, so I don’t want to really grow headcount yet.

Scale 172
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Being “Product-Led” in 2023 Means Product-Led Sales

Chart Mogul

– Nicholas Mills, President, Pitch The shift to subscription-based models has changed how a company operates. . – Sara Archer, VP of Sales, ChartMogul For SaaS companies, this shift in consumer behavior means adopting a product-led go-to-market strategy and product-led sales. That has gone away.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

Below is a lightly edited transcript of our interview. This is the second in a series of interviews over the next couple months about unlocking the potential of growth. If you enjoy the conversation and don’t want to miss the rest of the series, check out more episodes of our podcast.

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Kellblog Predictions for 2024

Kellblog

The Crux becomes the strategy book of the year. First, I was manifesting this prediction – I wanted it to be the strategy book of the year. It should be in the top ten with Good to Great , Blue Ocean Strategy , Thinking in Bets , The Art of War , and its older sibling Good Strategy, Bad Strategy. Hook ) will help.

AI Search 109