article thumbnail

BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

SaaS is the subscription business. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. So your goals in terms of headcount remained stable from pre-pandemic to post-pandemic? SaaS is the subscription business. From selling bikes to software. Kieron: Interesting.

article thumbnail

Speed Up Your Sales Cycle With Lead Scoring: 4 Simple Steps

Sales Hacker

It’s your secret to finding the diamonds in the rough when you need more qualified leads, without increasing headcount. It’s often obtained from a demo request , trial registration, or email subscription. Should you start by interviewing leads? Whether you have too many leads or too few, prioritizing leads is a gamechanger.

Sales 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Having a fifth interview only provided an incremental benefit, yet increased costs (time) by a further 25%. Customer data. Economies of scale. Freemium lead funnel.

article thumbnail

Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic. If your customers tend to be larger, public companies, then segmenting by revenue and size is reasonable, as most report financial results and headcount on a quarterly basis.

Business 184
article thumbnail

Everything we’ve learned about scaling sales

Intercom, Inc.

That’s why one of my favorite interview questions is, “What are you passionate about?” When I started, they had a big growth plan as far as headcount, but they were a little bit looser on processes and cadences and things like that framework I was talking about. Sales is a brutal profession.

Scale 172
article thumbnail

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

Below is a lightly edited transcript of our interview. This is the second in a series of interviews over the next couple months about unlocking the potential of growth. If you enjoy the conversation and don’t want to miss the rest of the series, check out more episodes of our podcast.

article thumbnail

Being “Product-Led” in 2023 Means Product-Led Sales

Chart Mogul

– Nicholas Mills, President, Pitch The shift to subscription-based models has changed how a company operates. Slack’s magic in their use of PLG was that they were landing with software engineers in tech companies that were probably 40 to 50% of the overall company headcounts and very influential. That has gone away.