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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. Customer data. Economies of scale. Personalisation.

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Shape Up Your Agile

Crafty CTO

Bigger – it speaks to every aspect of the software development process. Where agile began I was managing software development projects at Viant in February 2001 when the Manifesto for Agile Software Development was published. “The meeting is short, the options well-shaped, and the headcount low.